“Get Connected” – A Campaign Idea March 19, 2007
Posted by Rachel in Marketing.add a comment
Brian Matthews, who blogs as the Ubiquitous Librarian, shares his thoughts in this post on collaboration, getting connected and what libraries should be doing for marketing that is more inspiring. I totally agree with him!
“This is the kind of advertising I want to see. Don’t tell me you have a million books, and offer classes, and have great reference assistance—show me! I kind of think we overemphasize quality, rather than utility. Give me context that applies to my life. Why should I use the library? Why do I care? Build stories that show snapshots of patron use. Give me a potential need and solution. And make it real. It can’t be someone reading a script, or looking too posed. It can’t be too neat or too obvious. I don’t want generic examples of how wonderful the Library is or how to use Boolean or telling me how important peer review journals are and how bad Wikipedia is. Show me what my peers are doing. Make me think “huh.” Redefine the Library through actions.”
